Facebook publishes post, photo and reels. Text-only posts are allowed (post). Media accepted: images and video. Comments can be read, and you can reply, hide, delete and like them. Direct messages can be read and answered. A commenter can be answered privately by DM. Post metrics are available. A first comment can be posted right after publishing. eksis publishes at most 25 posts per account per rolling 24 hours.
Post types
| Type | API value | What it publishes | Media items | Accepts |
|---|---|---|---|---|
| Post | post | Text, photos, or a video on the Page. A link in a text post gets a preview card. | Up to 10 | Images or video |
| Photo | photo | One or more photos with a caption. | 1 to 10 | Images |
| Reels | reels | One vertical video as a Reel. | 1 | Video |
Media requirements
Post (post)
- Images: up to 10 MB, aspect ratio 1:4 to 4:1.
- Video: up to 1 GB, 1 s to 4 h long, aspect ratio 1:4 to 4:1.
Photo (photo)
- Images: up to 10 MB, aspect ratio 1:4 to 4:1.
Reels (reels)
- Video: up to 1 GB, 3 s to 90 s long, aspect ratio 1:2 to 9:16.
Text limits
| Field | Limit | Unit | Note |
|---|---|---|---|
firstComment | 2,200 | characters |
Settings
Options for Facebook go in targets[].settings of create and update post requests.
Facebook has no extra settings. Leave settings out, or send an empty object.
Comments and messages
- First comment: supported.
- Comments: read, reply, hide, delete and like.
- New comments reach eksis: pushed by Facebook and checked every 10 minutes.
- Private reply to a comment: supported.
- Direct messages: read and reply.
Analytics
- Post metrics:
reach,impressions,likes,comments,shares. - Audience: follower count is tracked.
Daily limit
eksis publishes up to 25 posts per Facebook channel a day. A post over the limit is postponed, not failed.
Good to know
- Posts go to a Facebook Page, never a personal profile.
- A text post with a link gets a preview card built from that page.
Webhook events
Events a Facebook channel can send to your webhook endpoints:
post.target.publishedpost.target.failedcomment.receivedmessage.receivedchannel.unhealthychannel.disconnected
Rules verified on September 5, 2026.
Instagram publishes feed, carousel, reels and story. Every post needs media, so there are no text-only posts. Media accepted: images and video. Comments can be read, and you can reply, hide and delete them. Direct messages can be read and answered. A commenter can be answered privately by DM. Post metrics are available. A first comment can be posted right after publishing. eksis publishes at most 25 posts per account per rolling 24 hours.
YouTube
YouTube publishes video and short. Every post needs media, so there are no text-only posts. Media accepted: video. Comments can be read, and you can reply, hide and delete them. Direct messages are not available. Post metrics are available. A first comment can be posted right after publishing. eksis publishes at most 10 posts per account per rolling 24 hours.